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Ambush Reality is an independent record label started in July 2006 that currently only releases music by Enter Shikari. It is co-owned and run by the members of the band and their friends. The band has decided that, in order to tour in the United States, they will have to sign with a major record label in America. On August 28, 2007, Ambush Reality said that Take to the Skies will come out in North America in October, with Ambush Reality joining Tiny Evil Records.